Heavy drinking has long been one of Japan’s unspoken problems, with alcohol consumption quadrupling since the '60s. Yet despite many bars still relying on all-you-can-drink offers, there are signs that younger generations are favouring more moderate consumption.

Back in the early 2000s, alcopops were nothing to be sniffed at; the UK market was worth £1.3 billion, fuelled by nightclubbers and teens drinking in parks. And then the sector died a quiet death. But figures show that the once demonised drink is back, this time donning a more grown-up guise.

As part of Government plans to hit targets of a 20% sugar reduction in foods by 2020, manufacturers of food and drink products are having to rethink time-honoured recipes. But fans of Irn-Bru aren’t happy, and they’re taking to social media to express their discontent of the looming change.

The choice between an orange juice or a lime and soda for people who aren’t drinking alcohol could be about to end thanks to Seedlip – a brand that has created a range of distilled non-alcoholic spirits. As more people go ‘dry’, brands are paying more attention to their soft-drink offerings.