As part of a collaboration with the non-profit All Woman Project, luxury skincare brand BABOR released an unretouched ad. With increased demand from consumers for more diverse beauty ideals, brands like BABOR are proving their commitment to the cause beyond well-timed campaigns.

How are social platforms converging? Will voice assistants lead to a renaissance in audio advertising? And have people had enough of sharing with the world? In this part of the 2018 Expert Outlook series, we speak to three comms experts about what’s affecting the ways people interact.

While nearly half of women say they prefer to buy from companies that challenge gender stereotypes, branded feminism in the form of pink-washed products and #girlpower hashtags is often seen as insensitive and unimpressive. So, how can marketers empower women in an authentic way?

With seemingly little effort in a smiley or thumbs up sign, emojis might have once been dismissed as the lowest form of communication. But as more human interaction goes digital and eliminates nonverbal cues, they're becoming a powerful vessel for people’s feelings and personalities.