Becoming a parent for the first time is a joyous occasion – but it's also highly stressful. With so many conflicting sources of information at their fingertips, it's unsurprising that women often feel anxious about being a good mother. How can brands lend a helping hand at this time?

How is technology changing people’s approach to wellbeing? What will be the role of doctors in the future? And how is medicine being personalised? In this part of the 2018 Expert Outlook series, we speak to three experts about the ways in which our relationship with health will evolve.

Health hackers are using genetic testing to better understand their biology, in the hopes of using smart drugs to fill the gaps and weak spots left by nature. In the pursuit of self-optimisation, people are creatively layering scientific advances to reach peak human.

The American healthcare system could certainly use some improvements to make it cheaper and more effective. But rather than trying to fix a flawed model, Forward is taking an entirely new approach, focusing on tech-led proactive and preventative care through a subscription service.