In a precarious healthcare environment, Americans are Googling symptoms and seeking alternative remedies. Aiming to return power to the people, WEGO Health connects ‘Patient Leaders’ with health firms to ensure medical products are made with patient needs in mind.

Health insurance plans are confusing for Americans – just 14% of those with private health coverage have an understanding of the most basic insurance concepts. Oscar is disrupting the industry and appealing to digital natives by running a health insurer like a start-up. But how?

Wellness brand Goop has come under fire for peddling ‘alternative medicine’ with pseudoscientific claims – yet the backlash had little effect on fans. Amid increasingly unaffordable healthcare and falling pharmaceutical trust, how are unconventional remedies giving people a sense of control?

Going to the GP can be a pain. Opening hours are short, and prescriptions can be under-explained. These issues are driving a boom in retail healthcare in the US, which is continuing to proliferate as services expand to appease a growing number of people who want more control over their health.