Wearable technology is making it increasingly easy to quantify everyday life, both as individuals and within communities. One US college now requires students to wear Fitbits in order to pass a mandatory fitness requirement. But what do students get in return for their personal data?

Rather than worry about whether a loved one would prefer a bracelet, a bottle of wine, or a hot air balloon ride, a growing number of people are choosing to give the gift of technology. But why are digital devices so perfect as presents? And how do these gadgets integrate into recipients’ lives?

Wearables perform various different functions, all embedded into everyday products like watches and shoes. So, should they be positioned as tech or jewellery in-store? Marketing professors Michael Solomon, Marzena Nieroda and Mona Mrad spoke to salespeople at major UK retailers to find out.

Childhood obesity in the UAE projected to reach more than 14% for under-20s by 2020, and parents want easier ways to help their kids get active. Little Gladiators kid-specific fitness centre combines tech with activity to encourage more children to get the recommended amount of exercise.