How do people make sense of wearables?
REPORT
31 Aug 2017
How do people make sense of wearables?

Wearables perform various different functions, all embedded into everyday products like watches and shoes. So, should they be positioned as tech or jewellery in-store? Marketing professors Michael Solomon, Marzena Nieroda and Mona Mrad spoke to salespeople at major UK retailers to find out.

Michael Solomon, Marzena Nieroda