In China, Gen Yers are taking up a range of fitness classes and downing assorted cleansing tonics to maintain their physical health. Yet while their choices in diet and exercise might be similar to their Western counterparts, how do their drivers for enhanced wellbeing differ?

Nike is hoping to encourage more young Londoners to get active with its humorous take on what it's like to play sport in the capital city. The spot, which is being hailed for its depiction of Gen Z lives, shows people will favour a brand if it represents its audience authentically.

For the pre-release of the new Air Jordan III 'Tinker' shoe, Nike teamed up with Snapchat for an exclusive shopping event at the NBA All-Star game in Los Angeles. Blurring the line between online and in-store shopping, the event brought digital shoppers a tangible taste of drop day in a Nike store.

From socialising on Snapchat to getting gourmet dishes delivered to your door to binge-watching the latest Netflix series, digital leisure is having a profound effect on the way Gen Yers spend their downtime. Is staying in really the new going out? And what will prise people from their sofas?