From asylum seekers to schoolgirls, 10% of females in the UK will experience period poverty in their lifetime. The new social start-up, Hey Girls is looking to smash the taboo and provide sanitary pads to those in need, but for how much longer will this figure remain so shockingly high?

Bodyform’s ‘Blood’ commercial is the first to tackle the physical manifestation of having a period. Vials of blue liquid and grinning, rollerblading models have been replaced with blood from powerful sportswomen. Does this advert represent real women’s attitudes to menstruation?

When it comes to feminine hygiene products, choices are typically limited to pads or tampons. Understanding how many women use both for complete protection against leaks, Callaly has created a two-in-one product to help them save both time and money.

Monki doesn’t just want women to be neutral about periods – it wants them to be proud of them. In a brand landscape saturated by talk of female empowerment, Monki is honing in on a specific issue within the broader cause, and it's helping the brand to come off as authentic.