The Middle East is an untapped e-commerce market, with only 2% of retail sales conducted online in 2015. But as more people turn to their phones to shop, using social media for product inspiration, it's pushing brands into the digital sphere. What do consumers in the region want from e-tailers?

As a part of large social reforms in Saudi Arabia, the ban on women driving has been lifted, but the lingering stigma has left many women afraid to take to the road. Nissan is addressing this in a new campaign where it teaches women to drive, and help men rethink their capabilities.

Rihanna’s first beauty collection doesn’t feature a lick of lipstick or a covetable eye palette. It’s purely complexion-focused, catering to skin tones that have been under-served in the beauty sector. With a range of 40 shades of foundation, the brand is designed with diversity in mind.

The Middle East is home to one of the world's youngest and richest populations. In 2016 Arab consumers spent $320 billion on luxury fashion. For brands to capitalise, an understanding of cultural values is essential. Who is this luxury-loving cohort and what makes a brand a 'must have'?