With LGBTQ rights yet to be fully recognised in China, gay citizens travel abroad to fully express their true selves. While previous LGBTQ travel agencies in the country prioritised sexual experiences, Cuke focuses on its luxury offerings to differentiate itself as more more high-brow.

In China’s conservative society, LGBT individuals have long been living under the radar, even after same-sex relationships were decriminalised in the late ‘90s. Yet a wind of change is blowing and social media is helping this community emerge as a consumer group of great interest for brands.

Just 5% of LGBTQ students in the US report having health classes that include positive representations of LGBTQ-related topics. Lindsay Amer is addressing this problem through web series Queer Kid Stuff, covering everything from different sexualities to marriage equality.

There are an estimated two million transgender people in India, but this group has long been shunned by society. Now, as they start to break through into the country’s cultural scene – most significantly through music and fashion – how are brands speaking to them in advertising campaigns?