Nothing in Australia goes down better than a good charity moustache, or running hundreds of kilometres in the name of a good cause. But between 2010 and 2016, the nation lost the top spot in the Charity Giving Index, falling six places. Is there a sudden shortage of generosity Down Under?

From donating money at the click of a button to buying into a brand because it supports a shared personal cause, the way people interact with charities is changing. What societal shifts are driving this? And what do companies and charities need to do to stay connected and current?

High-profile news stories of fraud and mismanagement have seen public trust in the charity sector diminish. With Britons also put off by aggressive fundraising tactics and more carefully scrutinising how their donations are spent, how can charities regain people’s confidence and support?

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