Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

The global population is plagued with doubt, with governments and media worldwide less trusted than ever. As people turn to tech to fill the void left by the institutions that are no longer dependable, industry giants are looking for ways to keep power from being synonymous with corruption.

British charities missed out on £80 million in 2016 due to cash-only donation systems. In an effort to combat this, Barclays has launched donation boxes that accept card-based payments, theorising that a seamless payment system could lead to a spike in random acts of giving.

We feel good when we give. Whether it’s time, money or skills, it doesn’t matter – we’ve all felt it. But helping a neighbour with some heavy lifting feels different to donating money to a foreign charity. Canvas8 sat down with Dr. Lara Aknin to understand what makes us feel good about giving.

With only one in ten Brits donating through an app, and under half of those who interact with charities via social media going on to give money, the digital revolution has had a limited impact on fundraising. How can charities adapt to better accommodate the ways people behave and spend online?