Signal26 Apr 2018
Cadbury’s gamified ad banks on reciprocation

Cadbury’s ‘Share the Taste’ campaign connects people across Australia to play a digitised version of rock, paper, scissors and win some free chocolate. In doing so, it is hoping to influence players' behaviours, making them feel the need to reciprocate the brand's generosity with cash.

Cadbury’s gamified ad banks on reciprocation