With research showing that processed foods, ready meals, and takeaways make up over half of the calories eaten by Britons, Public Health England is urging the food industry to tackle obesity. Its 400/600/600 campaign aims to make calorie labels clearer and choosing a healthy option easier.

With obesity at the forefront of many consumers’ minds, they are looking for healthier snacking options. In response, snack and beverage brands are implementing new strategies, including reducing portion sizes, ‘premiumising’ their products and using clearer labelling.

Organic snack brand Hippeas is looking to replace the guilty mid-afternoon treat with something to be proud of. Its flavoured chickpea puffs are targeted towards the ‘modern hippie’ – Gen Yers obsessed with health and wellbeing – but how is it standing out in the crowded health food market?

Half of all food bought by families in the UK is 'ultra-processed', with people favouring cheaper and more convenient options over ones with higher nutritional value. This is fuelling an obesity epidemic that health bosses and food manufacturers alike are struggling to get to grips with.