From the IPA’s Behavioural Economics Initiative to the UK government’s ‘Nudge Unit’, a new grasp of emotionally-led behaviour is revealing powerful consumer insights. Rory Sutherland and Nick Morris discuss how behavioural economics is leading marketers to new creative heights.

Cadbury’s ‘Share the Taste’ campaign connects people across Australia to play a digitised version of rock, paper, scissors and win some free chocolate. In doing so, it is hoping to influence players' behaviours, making them feel the need to reciprocate the brand's generosity with cash.

Pokémon Go accumulated 45 million daily players within a month of launching in 2016 – but that number fell to just five million one year later. Now, branded AR treasure hunt Snatch is hoping to keep mobile gamers in the UK hooked to their screens by adding real world prizes to the mix.

Whether it’s an unexpected upgrade to first class on a flight or simply a cup of coffee on the house, nobody would turn down a freebie, right? Canvas8 sat down with Dr. Jiang Lan to find out how people react to special service, and why the perks of preferential treatment aren’t always welcome.