As the online world plays an increasing role in our lives, we’re giving companies more control over our intangible purchases. Canvas8 spoke to Aaron Perzanowski, co-author ofThe End of Ownership: Personal Property in The Digital Economy, to understand how people feel about owning digital goods.

From being saddled with student debt, to sky-high housing prices, the dream of owning a home has never seemed more distant to most Gen Yers. Claiming to be “the missing step,” Unmortgage is helping people put down roots with a scheme that partially finances their homes.

Contrary to popular belief that Gen Y willingly embody 'Generation Rent', 91% UK Gen Yers have just as strong a desire to own a home as previous generations. Data suggests it's the reality of being priced out – not the abandonment of ownership – that's preventing them achieving the milestone.

More Americans are renting their homes than at any point in the last 50 years, leading many to buy cheap, disposable furniture that can be left behind at the end of a lease. Floyd offers with durable and easy-to-assemble furnishings designed to move with Gen Rent as they house-hop.