As the online world plays an increasing role in our lives, we’re giving companies more control over our intangible purchases. Canvas8 spoke to Aaron Perzanowski, co-author of The End of Ownership: Personal Property in The Digital Economy, to understand how people feel about owning digital goods.
Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.