Quorn Foods is experiencing a record period of sales growth, fuelled largely by a surge in popularity for vegan and ‘flexitarian’ diets. This comes as Gen Yers in particular are attempting to moderate their meat consumption, as a sense of duty for environmental issues grows among the cohort.

American fast food chain White Castle has added Impossible Food’s plant-based patties to menus at select restaurants nationwide. Vegetarian alternatives that look and taste like meat are becoming increasingly popular as mass market veganism comes to the fast food sector.

Brazil is one of the biggest meat consuming and producing nations in the world, with pork, lamb and beef featuring in many traditional dishes. How has vegetarian fast food restaurant Hareburger grown from the beaches of Rio de Janeiro to a franchise of stores in such a carnivorous country?

The Impossible Burger uses 95% less land and 74% less water to produce compared to a regular beef patty – but there’s much more to this veggie indulgence. Juicy, meaty and bloody, it’s hoping to coax stubborn carnivores over to the sustainable side, helping to preserve the planet in the process.