In the space of three years, Berlin-based digital bank N26 has gone from a ‘financial interface’ to a licensed bank with 850,000 customers worldwide – all without a single branch. It's appealing to tech-savvy Gen Yers and Zers who want a one-touch, borderless bank account.

Since the financial crisis put banks in the hot seat, they’ve been fighting to win back people’s trust and affection. Canvas8 spoke to 20 men and women to understand what could persuade them to willingly engage in the life admin of switching banks.

Having come of age in a recession, Gen Yers are suspicious of high street banks. But as they begin to require more complex financial products, they’re struggling to find the advice they need online. In response, Samsung is creating a range of pop-up solutions, bringing branches to digital natives.

Consumer banks are racing to leverage social media and win over younger customers. But with 44% of Gen Yers believing that banks don’t understand them, they’ve had little success. In Brazil, Banco Original – for ‘people who don’t need banks, but need banking’ – is about to show them how it’s done.