Two-thirds of Britons want to take greater control of their health, but while they might do medical research online or track their fitness with an app, would they be willing to do their own blood work? Thriva is hoping so, offering at-home kits that strip blood tests of their intimidating reputation.

Charitable actions sometimes involve giving something that represents the self – be it a name via a signature, personal possessions or a blood donation. And a study shows that this kind of giving can – in the long run – be more beneficial to charities than monetary donations alone.

Facebook is encouraging blood donation helping Indians to find donors. Given social media’s reputation for negatively impacting mental health, the tech company is addressing areas of health in which it can have a more positive influence.

With only one in ten Brits donating through an app, and under half of those who interact with charities via social media going on to give money, the digital revolution has had a limited impact on fundraising. How can charities adapt to better accommodate the ways people behave and spend online?