To win over female customers, sports brands are presenting exercise as a way to get physically – and mentally – stronger. Women are bypassing gyms, and opting for wilderness adventures instead. What drives this shift in behaviour and how does it affect the way women perceive themselves?

Skateboarding may seem like a young man’s sport to an outsider, but at London-based BaySixty6, anyone and everyone is welcome to grind the rails, with dedicated sessions for beginners, women and older skaters. How is this once niche, counter-cultural activity becoming more inclusive?

Beneath London’s Waterloo Station you’ll find a 3,000 square metre space housing an 850-capacity music venue, gallery, cinema and skatepark. This isn’t an old stomping ground passed down through generations of skaters, but the latest branded experience from US footwear giant Vans.

From donating money at the click of a button to buying into a brand because it supports a shared personal cause, the way people interact with charities is changing. What societal shifts are driving this? And what do companies and charities need to do to stay connected and current?