In June 2014, a third of Brits hadn't handwritten anything in six months. In a digital age, it figures that the stationery industry would be one of the most heavily affected, as people trade pen and paper for keyboards and screens. But stationary brands are adapting to survive.

Nearly 60% of purchasing decisions are made in-store, where – unlike online – products can be evaluated beyond visual stimuli. How does our sense of touch impact what we buy? Canvas8 spoke with Zachary Estes, associate professor of marketing at the University of Bocconi, to find out.

Snail mail may seem outdated in the digital era, but direct mail campaigns garnered a higher response rate than any digital channel in 2016. Canvas8 spoke with Charlotte Pearce, founder of Inkpact – a handwritten marketing company – to find out why the pen can be mightier than the keyboard.

People have been emailing for over 20 years, but is it still the best way for retailers to communicate with their customers? A recent survey has found that shoppers are overwhelmed with emails and 95% think that retailers' emails are irrelevant. Has this form of marketing reached its limits?