Social media has found a fertile environment amongst highly sociable Brazilians. The nation has openly embraced these platforms and is fully engaged – people in Brazil typically spend 12 hours a month on Facebook, almost twice the global average. But what's driving this uptake?

Each year, millions of people around the world eagerly snap up the latest instalment in the FIFA video game series. But beyond updating squad lists, graphics and in-game mechanics, how is EA Sports positioning the 2018 edition to find new audiences while keeping loyal fans satisfied?

Brazil is home to some of the world’s finest footballers, but a report is debunking its global reputation as a football-obsessed country. Data from Nielsen shows that only two thirds of Brazilians claim interest in the sport, with fandom levels constantly fluctuating.

Brazilians are set to flock to stadia across Rio in August for the Olympics, and locals have already proven their tremendous enthusiasm as spectators during the 2014 World Cup. But are they as enthusiastic when it comes to actually kicking balls, running races and pumping iron themselves?