Over half of Gen Yers say they’d buy art on the web, but most transactions happen in face-to-face contexts, while 49% of online art buyers still prefer visiting physical spaces. So, what in-roads is digital making into the market, and is it the great democratising force it's often made out to be?

What would a painting by a celebrated artist smell, sound or taste like? For too long, museums were strictly ‘look and don’t touch’, but curators are now putting visitors’ senses and emotions at the heart of their exhibitions – all while providing a slick backdrop for an Instagram update.

When it comes to packaged goods, product labelling often has a lot of work to do to win people over. Research has found that bright labels and messages that spark curiosity can nudge people into buying, but too much can overload shoppers with too much information.

At London’s Somerset House, the 'Pollution Pods' installation recreates the air quality, smell, and temperature of five global cities. The immersive experience elicits bodily responses from viewers in hopes of making a long-term impact on their understanding of how air quality affects their health.