Digital and mobile banking is becoming increasingly popular in Britain due to its convenience and seamlessness. But while anti-fraud organisations say it’s safe, many Britons are concerned about the security of their money – presenting brands with an opportunity to market their safety credentials.

Nearly three decades since it was launched, the basic and clunky system of Echo, an early-era web forum, remains mostly unchanged, with many of its earliest members – now in their 50s, 60s and 70s – still daily users. How has this bare-bones platform stood the test of time?

Customer service has always been a thorny point for brands, but solutions to improve customer relationships are often targeted at Gen Y and Z. Boomers are being forgotten about, and their satisfaction towards customer service is dropping. So what do Boomers want from customer service?

Ever bought a charger online that doesn’t fit your phone? New research shows that the older you are, the more likely you are to make a mistake when shopping on the web. But fortunately, there are some simple behavioural nudges that brands can use to help people pick the right products.