Customer service has always been a thorny point for brands, but solutions to improve customer relationships are often targeted at Gen Y and Z. Boomers are being forgotten about, and their satisfaction towards customer service is dropping. So what do Boomers want from customer service?
- Sectors
- Locations
- Generations
Jo Causon is the CEO of The Institute of Customer Service and has overseen the publication of the Institute research project ‘The Service Generation’.
Brian Clancy is the manager of contact center operations & member support for AARP (formerly known as the American Association of Retired Persons) and an expert and speaker in the field of communication with seniors.
Tacita Vero is a journalist, maker and graduate from the London Consortium. Her main research interests are cycling culture, underground phenomena and alternative travelling, which have brought her to Abkhazia, Nagorno-Karabakh and Chernobyl.
