With egg-free mayo and dairy-free cheese found in most supermarkets, veganism is firmly in the mainstream. Forest Green Rovers are now bringing this lifestyle to football – and having won promotion to the UK Football League, they're proving that sports can be sustainable.

Beyoncé has built a career inspiring people across the world. Women want to look like her, dress like her, be independent like her. And now, they can eat like her. 22 Days Nutrition is a vegan meal delivery service that promises to transform customers’ lives, bodies and habits.

Seitan and Fabanaise – that’s ‘wheat meat’ and mayonnaise made with chickpea water – might not have reached the shelves of the average Tesco yet, but veganism is infiltrating the mainstream. How can companies step up to meet the needs of more than half a million Brits who are vegan?

There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.