With the launch of Tommy Adaptive, Tommy Hilfiger has joined those clothing companies designing products for people with disabilities. The line can adjust to disabled customers’ measurements and needs, opening up new possibilities with regards to business and professional style.

‘Sex sells’ was once the mantra of the fashion industry, but this sentiment is looking increasingly dated. Why? Because a consumer backlash is in full swing, with people having little time for old stereotypes. How have brands that once prided themselves on exclusivity become more inclusive?

The fashion world if often accused of perpetuating unrealistic and monolithic beauty standards. Russian model agency Lumpen's key policy is to scout models with 'unusual faces'. This fits into the wider trend of people wanting more inclusive representations of people in the advertising they see.

In February 2018, a pop-up in New York’s Chinatown sold DEISEL-emblazoned clothing at cut prices. Unlike regular counterfeit vendors, however, all of the items were real – Diesel had created an ‘exclusive’ knock-off version of itself to fuel hype, reflecting how fashion brands are embracing fakes.