Never mind England or Brazil, Panini – the Italian, family-run company behind football stickers – is set to profit hugely from this year’s World Cup.In an age of Fortnite and FIFA 2018, Panini is still finding success with both children and adults, offering an analogue way for people to come together.

Whether it’s betting on horses or buying a scratchy, gambling is big business. In fact, 68% of Brits gamble in some form. But with the industry’s tainted reputation threatening its future, what’s now driving people to place a wager? Canvas8 sat down with 20 men and women to find out why they gamble.

In early 2017, Italy’s most successful domestic FC got a newer, slicker logo. But it’s more than just a redesign – its creators claim the logo is intended to catapult the Juventus brand beyond the football pitch, transforming it into a lifestyle brand. Is this the future of the football club?

London-based start-up Strategem is using AI to predict game outcomes, hoping to create a hedge fund alternative worth £25 million by selling the data to sports gamblers and making wagers itself. The process isn’t perfect, but it is promising enough for the company to hedge its bets.