As Australia’s Boomers struggle to keep their personal finances afloat, they’re treating the nation’s broader economic growth with suspicion. With greater disparity between individual and national finances, Aussies are wanting brands to put the individual before their own profit margins.

Research shows Australians have little trust in organisations to safeguard their personal data. And they're willing to penalise those who fail to protect their information by turning to competitors or attacking their public image, while they would reward companies that offer reassurance.

In the wake of the steepest drop in trust in recent history, established business, media, and government institutions are being eyed with suspicion. Canvas8 spoke with Rachel Botsman, author ofWho Can You Trust?, to understand who holds sway in the midst of a global trust implosion.

Web giants such as Facebook and Google have woven themselves into billions of lives, but countless controversies over the years have a growing number of users questioning if they can trust these companies. How are data breaches and fake news changing people’s relationships with big tech?