Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

High-profile news stories of fraud and mismanagement have seen public trust in the charity sector diminish. With Britons also put off by aggressive fundraising tactics and more carefully scrutinising how their donations are spent, how can charities regain people’s confidence and support?

The global population is plagued with doubt, with governments and media worldwide less trusted than ever. As people turn to tech to fill the void left by the institutions that are no longer dependable, industry giants are looking for ways to keep power from being synonymous with corruption.

Once deemed an unreliable source of information, Wikipedia is now more trusted than some news organisations. Amid rising global uncertainty, the online, crowdsourced encyclopaedia is an example of how readily individuals will place confidence in content generated by other people.

Americans may have faith in science, but studies suggest they're not actually engaging with it, saying themes are too complex to understand. In a time where general mistrust of big media is high, brands that help demystify scientific findings could win people over.