Dog food brand Pedigree has launched 'Dog Dates', a campaign that matches elderly people with dogs in their local area. The campaign plays on the benefits of spending time with pets as a remedy to loneliness, and serves to portray Pedigree as a brand that does more than just sell dog food.

Many pet owners see their furry friends as members of the family, splashing out on them accordingly. But when heading abroad, it can be difficult to leave one’s pooch languishing in a kennel. Pawshake offers another option, providing a platform through which owners can connect with pet sitters.

Buying organic rabbit food, brushing your cat’s teeth, and sending your dog for hydrotherapy are no longer considered eccentricities. Pets are taking on human status, and they’re being treated accordingly. How can brands help enrich the lives of pet parents and their beloved fur babies?

An Italian court ruled that a woman should be given two paid days off to care for her ill dog. As Italians continue to treat their pets like family, they’re pushing for animal rights elsewhere and the ruling is a sympathetic response to people's desire to spend more time with their furry friends.