As more plastic, paper and cardboard ends up in our rivers, oceans and landfill, people are looking at ways that they can cut back on packaging. How can shoppers achieve this and what is the grocery industry doing about it?

Plastic is getting a lot of airtime right now: suddenly, what was once an invisible problem is at the front of people’s minds. Consumers are primed for change, so how can brands take the first by creating alternatives, educating customers and helping them form new habits?

The Body Shop has long been known for its eco-friendly principles. And it's once again living up to its green reputation by announcing a new scheme that will reduce the brand's consumption of plastic made from oil by as much as 70% by the end of 2020.

People may be increasingly aware of how single-use plastics harm the environment, but acting on this knowledge is difficult. New York’s Package Free Shop offers an easy way to join the zero-waste movement by selling a range of sustainable products and educating people how to use them.