Research shows Australians have little trust in organisations to safeguard their personal data. And they're willing to penalise those who fail to protect their information by turning to competitors or attacking their public image, while they would reward companies that offer reassurance.

Australians continue to face long wait times when they order from abroad, contrasting the immediacy that services like Amazon have conditioned shoppers to expect. By enlisting ordinary citizens to deliver packages as they go about their day, Passel hopes to help ease the pain points of e-commerce.

According to research, Australians agree to privacy terms and conditions they are not comfortable with just to get access to services. As data privacy concerns over half of Aussies, there’s an opportunity for brands to reassure them their privacy is not at risk.

In June 2018 eBay is launching its membership service, eBay Plus, in Australia. The retail platform is hoping that the convenience of the service – including unlimited deliveries and returns – might persuade those who often abandon their shopping cart to spend more online.