In 2017, Saint Laurent partnered with famed boutique Colette for a collection that celebrated “the traditions and tenets of Parisian culture” – but the range was noticeably short on actual clothes. So, how did a branded Vespa, skateboard, and BDSM paddles aim to broaden the luxury label’s appeal?

Vans has teamed up with tyre brand Michelin for a run of limited-edition sneakers and an ephemeral campaign to raise awareness of tyre safety among teen drivers. While many teens in the US claim to know how to make their tyres safe, the stats suggest few are actually acting on such knowledge.

While museum visits aren't everyone's favourite pastime, engaging with the arts has intrinsic value. The Google Art & Culture app is getting people to view art differently however, by finding people's art doppelgängers using the humble selfie, while also showcasing tech's growing role in evolving the arts.

A global rise in veganism isn’t just impacting food producers and restaurants – the desire for animal-free products is also filtering into fashion. Sneaker brand Rombaut is combining high-end aesthetics with ethical activism, catering to people who want their purchases to reflect their values.