Mental health illness among young Germans is on the rise, and many refuse to seek therapy out of fear of the stigma attached to being considered mentally ill. The anonymity of online services caters to young people’s need for non-judgemental support.

With a thousands of ways to improve the American healthcare system, big tech names, from Uber to Amazon, are stepping in to provide better access, while startups are providing alternatives to traditional care. But do people really want to see a Silicon Valley ethos applied to medical care?

London-based startup Fiit is an app that combines on demand fitness classes with wearable technology and social competition. By gamifying the fitness experience, it's trying to keep health-conscious Britons both motivated, and on the right track towards building healthy habits.

Why are people turning away from biometrics and towards holistic self-care? How can brands use behavioural nudges to promote healthy habits? What role can communities have in achieving one’s fitness goals? And how will the rejection of age-old taboos boost personal wellbeing?