As Americans become more adventurous in their quest for wellness and transcendence, Californian brand Moon Juice is serving up the ancient and exotic, infusing juices and supplements with ingredients like lion’s mane and astragalus. What’s behind the natural and alternative health boom?

The practice of ‘manifestation’ – popularised byThe Secret– may be viewed as a pseudoscience, but as people seek alternative, holistic approaches to self-improvement, it remains relevant for many seeking life guidance. How is Free & Native helping Gen Yers achieve their aspirations?

The links between spirituality and beauty are getting even more pronounced. Fresh's new Lotus Mask draws from Buddhist ideology and encourages the user to practice mindfulness while using it. What can this launch tell us about changing attitudes towards wellness?

Wellness brand Goop has come under fire for peddling ‘alternative medicine’ with pseudoscientific claims – yet the backlash had little effect on fans. Amid increasingly unaffordable healthcare and falling pharmaceutical trust, how are unconventional remedies giving people a sense of control?