Originating in Korea, dry sheet masks have steadily grown into a global skin care phenomenon, with the market set to reach $336.7 million by 2024. Luxury beauty brand Charlotte Tilbury is looking to pick up on the hype, but what’s got women reaching for dry sheet masks instead of regular ones?

Coconut oil is currently one of most fetishised natural items. Boasting antioxidant, antibacterial and antiviral properties, people are pulling their jars out for everything from teeth whitening to healing infections. How has this fatty oil come to be seen as a multipurpose beauty and health booster?

Browns East is the sister store to renowned luxury boutique Browns – but the two couldn’t be more different. Designed to reflect the habits and expectations of a new breed of luxury shopper, it offers meditation, events, an art gallery and coffee alongside designer and obscure fashion.

Skin care products often have a long list of complex ingredients, and with a growing awareness of the chemical nasties in cosmetics, Make It Make It is offering an alternative. Its all-natural DIY kits, which are mixed up at home, ensure people understand exactly what’s going on their skin.