Counterfeit goods, from handbags to headphones, are popular among aspirational consumers who can’t afford the real thing. But widespread fakes are having a negative impact on brands looking to sell in India. How do Indians perceive counterfeit goods, and why is the domestic market so huge?

Young Russians are embracing a ‘90s aesthetic championed by domestic style icons and indie fashion brands as they seek to establish a new cultural identity. But what exactly is the appeal of home-grown fashion? And what social, economic and religious drivers have influenced this shift?

Shanghai-based start-up VeChain is taking a high-tech approach to combatting the counterfeits that plague the high-end fashion market, using blockchain technology to track luxury goods. By charting the history of each item, it can ensure prospective buyers that they're getting the real deal.

Every beauty junkie strives to find that perfect lipstick, and getting a coveted Chanel shade for a fraction of the RRP feels like even more of an achievement. This mentality has given rise to dupe culture – but aside from the price, why would people settle for a knock-off instead of the real deal?