Counterfeit goods, from handbags to headphones, are popular among aspirational consumers who can’t afford the real thing. But widespread fakes are having a negative impact on brands looking to sell in India. How do Indians perceive counterfeit goods, and why is the domestic market so huge?
Rebecca Bundhun is a journalist based in Mumbai. She writes for publications including The International New York Times and The National, mainly about issues relating to economics and business in India.