More and more Indians are embracing home-grown brands as they gain confidence in the quality of products made in their country. Delhi-based leather goods and clothing brand Cord is tapping into this, appealing to a new wave of luxury shoppers who want an alternative to international labels.

Despite Indian society and families placing great pressure on women to have kids, a growing number are choosing to be childfree. And as many of them have successful careers, discerning tastes and high spending power, brands can no longer afford to ignore this powerful group.

“You are really pretty for a dark girl.” Backhanded compliments such as these reveal colourism, the belief in the superiority of fairer skintones, that is prevalent in India. But change is in the works, with Instagram accounts like @browngirlgazin fighting for beauty inclusivity.

Chai drinking is a ritual, and 30% of Indians drink four cups a day. Indian tea-retailer Chai Point is using cloud computing to deliver hot tea in under 30 minutes, catering to a growing smartphone user base, and urbanites with disposable income and a penchant for flexible and fast food.