Financially-empowered mums have become the driving force behind India’s $12 billion baby care industry. Specialist retailers have now set up shop promising to better serve this segment with improved prices and convenience. But will this be enough to win the hearts and minds of these shoppers?

Why are Indian families shrinking? What’s to become of the tradition of the home-cooked family meal? And how are Dalits fighting against age-old inequalities? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Indian people in 2016.

With an increasing disposable income and a rapidly growing baby population, India's mother and child care market is set to explode. And various international brands – from Johnson & Johnson to Philips Mother and Child – are tapping into this increasingly lucrative market.

The stigma around discussing sex lingers in rural India, which makes family planning difficult. With men still considered the heads of households, women are struggling to be included in this conversation, but SMS-based health service CycleTel wants to change that.