While the premise might seem like a gimmick, canned air sales are on the rise. Australian entrepreneurs are bottling and selling local air to the Chinese market as an antidote to smog. But is Australia’s reputation as an unpolluted utopia enough to sell products based on pseudo-science?

A full 92% of the world’s population breathe in air that exceeds the World Health Organization’s pollution limits, and China is one of the worst offenders. But new research shows that people in the country would actually be willing to be taxed if it helped improve air condition.

In Britain, concerns over insufficient government monitoring of pollution have contributed to a surge in sales of home air testing kits. As pollution is increasingly seen as a threat to public health, as well as the environment, citizens are taking on the task of checking local air quality themselves.

In China, Gen Yers are taking up a range of fitness classes and downing assorted cleansing tonics to maintain their physical health. Yet while their choices in diet and exercise might be similar to their Western counterparts, how do their drivers for enhanced wellbeing differ?