They say a child’s mind is like a sponge, constantly absorbing new information. Education start-up Lingumi is hoping to take advantage of this theory with a series of interactive games that are designed to teach children foreign languages, without scrimping on fun.

The English language is constantly shifting, with merging communities and tech making it evolve faster than ever; 86% of British parents think teens speak a different language on social media. So how can brands use words, emoticons and colloquialisms to better communicate with their audiences?

It’s becoming increasingly common for people to express themselves through visual media and illustrations, and some are even embracing visual media as a teaching tool. Digital natives are throwing out the traditional educational textbooks and going for something more visual.

Online communities are creating and dropping slang faster than ever, and it's losing relevance too quickly to be marketable. With communications becoming more fractured, brands are facing a divide between playing into new phrasings and seeking language with long-term resonance.