People in India binge-watch shows on Netflix faster than any other country in the world bar Mexico, and they do it during their daily commute. As the mobile stratosphere opens up in India, telecomms firms and digital specialists are pouring in, looking to keep Indians connected as cheaply as possible.

Netflix is launching a series of big-budget TV shows for its Indian audience. With poor content options preventing India’s love of film translating into television, Netflix is fusing both visual mediums together to create high-end television series that can bring blockbuster excitement to their TV screens.

Indian actor Akshay Kumar is the world’s 80th top-earning celebrity according to Forbes, achieving this position through a string a box office hits and lucrative endorsement deals. But what makes this Bollywood hero so loved by fans and so sought-after by brands across the country?

All India Bakchod is a YouTube comedy group that amassed 60 million views in 2014. In leaving traditional models of TV and film tie-ups behind, they've built a formidable fan base. How have they transformed YouTube into the perfect platform for brands who want to connect with India’s youth?