ASOS has teamed up with a British paralympian to design and model a jumpsuit. People want brands to be more inclusive, and this extends to the actual products they sell – not just the marketing. And in a world where the fashion is fast, ASOS is taking its time to be considerate of others.

Weddings are a big business. In the US, couples spend half a year's income on their special day, while the UK industry is worth £10 billion a year. And for many women, it's all about the dress. But in response to couples tightening the purse strings, brands are appealing to brides on a budget.

Selling cheaper copies of celebrity fashion with breakneck turnarounds in trends has transformed Boohoo from a market stall to a high-street powerhouse. And since it has diversified into menswear with BoohooMAN, it is helping to redefine how young men buy clothes.

As it becomes easier to access a range of consumer goods, the way that people express wealth and class is changing, with a shift towards more subtlety. High aspirations are replacing high spending power as a status symbol, and it’s turning the world of luxury branding on its head.