Pinched in the wake of the 2014 to 2016 financial crisis, Russian shoppers have been cutting back on buying things they don't see as important for their wellbeing. As a result, brands are under pressure to cater to Russians' emerging needs for convenience, stability and wellness.

With seniors' life expectancy stretching well beyond retirement, many feel invigorated enough to use their free time to try new things. Coca-Cola's 'First Tastes' campaign allows seniors to get their first tattoos, showing how age is not necessarily an obstacle to being adventurous.

Dodo Pizza has firmly established itself as the Papa John’s or Domino’s of the Russian market. But its recipe for success is more complex than simply offering high quality and reasonably priced slices. How has a focus on tech and transparency fuelled the growth of this fast food brand?

Traditionally regarded as loud and occasionally smelly places, Russia’s food markets have not been attractive for tourists or well-heeled locals in the past – but that’s all changing. How are they being turned into hip hangout spots, and what do they reveal of people’s attitudes towards food?