Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

The principle behind YouTube showHot Onesis simple: ten progressively spicy chicken wings, ten questions, one celebrity. It's been such a winning formula that audiences in their millions are tuning in to watch everyone from Charlize Theron to Kevin Hart, Joji and Key & Peele suffer.

Over half of Britons struggle to find the time to eat as healthily as they’d like, with some resorting to a bag of crisps or chocolate bar from a vending machine when rushed and hungry. Healthy Nibbles offers an alternative, packing its machines with artisanal, healthy, and allergy-friendly snacks.

Two-thirds of Americans fear that robots will take over human jobs by 2065 – but there could be a way to harness the efficiency of tech without raising unemployment. Silicon Valley pizzeria Zume is using AI to fine-tune its service, creating a workforce in which humans and robots work in harmony.

Health fanatics have long espoused the benefits of ancient grains, and they’re steadily entering mainstream consciousness as foodies seek out new flavors. Major brands including Papa John’s and General Mills are embracing quinoa, spelt, and einkorn to reinvent their products.