Research from the Journal of Consumer Research has found patterns between people's buying habits and their political affiliations. It found conservatives look for high-status luxury products, while liberals are drawn to more unique products – a behavior brands can market to.

How are Gen Yers reevaluating ideas of ownership? What do they expect of workplace leaders? This Generational Snapshot uses statistics and case studies from the US and UK to explore what motivates this optimistic – yet often anxious – demographic, and how they view their futures.

For people weary of the relentless marketing of happiness, rainwear brand Stutterheim’s embrace of melancholia is a breath of fresh air. Using the tagline "Swedish melancholy at its driest," Stutterheim taps into people’s desires for a brand they believe best represents them on an emotional level.

The world’s going to hell, right? A full 71% of Britons say the world is getting worse. Actually, things may not be so bad – but research suggests we’re inclined to feel that way. We sit down with assistant professor of behavioural science Ed O’Brien to discuss the effects of negativity bias.