Fertility rates are on the decline in the US, but women still expect to have kids, despite delaying parenthood for as long as possible. Yet as the cost of fertility treatment can be prohibitive, there's room for innovation in the sector that could bring little bundles of joy to more people later on in life.

Egg freezing was once a procedure undertaken for medical reasons. Now, however, it's fast becoming a choice for many women in the US who want to ‘have it all’ and delay motherhood. But why are these women so keen to spend up to $10,000 to try to freeze time?

Low birth rates are a real issue in Japan. More women are opting not to have children in favour of furthering their careers, resulting in a notoriously old-aged population. Now, the government in Urayasu is hoping to solve this by funding egg freezing, enabling women to have kids later in life.

Starting a family may once have been as simple as getting married, buying a home, and having kids, but as life stages blur and gender roles become less relevant, the traditional rules are being rewritten. Canvas8 spoke to sociologist Philip N. Cohen to understand how the family unit is changing.